In a monumental move reshaping the Australian fashion landscape, two heavyweight brands from down-under, Hard Yakka and Thrills, have joined forces to unveil a new stand-alone brand, Hard Yakka Create. This groundbreaking venture seamlessly melds traditional workwear with contemporary streetwear, captivating audiences with its innovative vision.
Hard Yakka Create represents the pinnacle of Hard Yakka’s esteemed heritage and Thrills’ renowned modern streetwear edge, offering a fresh interpretation of Australian workwear for their dedicated followers. Building on the resounding success of their past collaborations, spanning two years, Designer Steve Fontes hails this partnership as a defining moment in Australian fashion history.
According to Fontes, “Hard Yakka’s legacy in crafting high-quality workwear has paved the way for Hard Yakka Create. We’ve infused our commitment to excellence into fashion essentials that honour legacy, innovation, and streetwear, all with an unmistakable Australiana twist.”
But Hard Yakka Create isn’t just about clothing—it’s a vibrant community of ‘creators’ who push the boundaries of self-expression. Whether you’re heading to a pub, gig, or simply embracing the everyday, this brand celebrates your unique creativity and authenticity.
At the heart of Hard Yakka Create lies an ethos encapsulated by “We Dig It,” paying homage to traditional workwear roots while embracing contemporary flair, all with premium quality and attention to detail. With workwear emerging as a significant trend, Hard Yakka Create is poised to captivate a new generation of design-savvy consumers. The brand’s first range boasts 32 apparel items and 6 accessories, offering functional staples and fashion-forward pieces to suit every style.
Hard Yakka Create will launch online at HardYakkaCreate.com and through selected retail stores from 9 May 2024. For further information on Hard Yakka Create and the upcoming collection drop, please visit HardYakkaCreate.com or follow @HardYakkaCreate.
ABOUT THRILLS
Originally founded in 2011 as a vintage motorcycle import and customisation business in Byron Bay, Australia, Thrills has since evolved into a culture-defining fashion label fuelled by a passion for music, art, and a sustainable future. With Brooke and Tabitha McGregor at the wheel as the company founders and men’s and women’s designers respectively, Thrills offers carefully curated, high-quality garments and vintage-inspired pieces. Our aesthetic is one that’s timeless, progressive and shaped by authenticity.
ABOUT HARD YAKKA
Founded in 1930, Hard Yakka has stood the test of time, establishing itself as a leader in providing durable workwear that has become synonymous with the Australian way of life. Known for its resilience and quality, Hard Yakka has continuously evolved to meet the changing needs of its customers, now stepping boldly into the fashion industry with Hard Yakka Create.
