Authentic Brands Group (“Authentic”), a global brand development and licensing platform, today announced that it has selected Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces through proprietary technology and AI, as its Global Ecommerce Marketplace Accelerator and Premier TikTok Shop Partner.
Pattern will manage and optimize ecommerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online marketplaces. Authentic’s portfolio includes more than 50 global brands such as Champion, Reebok, Quiksilver, Nautica, Volcom, Billabong, Aeropostale, Forever 21, DC Shoes, Nine West, RVCA, Juicy Couture, Sperry, and Lucky Brand.
“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands, and optimizes conversion at scale,” said Tim Derner, Global Head of Marketplaces at Authentic. “Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”
Pattern will open, manage, and optimize official storefronts for Authentic brands on TikTok Shop, with expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto, and other global marketplaces. Marketplace-specific content, translations, and retail media strategies to improve visibility, boost conversion, and maximize ROAS.
“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, Chief Revenue Officer at Pattern. “We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate ecommerce growth globally across an increasingly dynamic ecommerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”
By centralizing key ecommerce functions, including inventory planning, forecasting, fulfillment, and brand protection, Authentic will gain clearer visibility into supply and demand, improve coordination across partners, and ensure reliable product availability. Pattern’s brand protection tools will also monitor unauthorized sellers to strengthen marketplace consistency and brand integrity.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
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About Pattern
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com.
