Bajío, maker of blue-light filtering, sustainably made performance sunglasses built to protect the world’s saltwater flats and estuaries, is proud to introduce the next chapter in its conservation journey. Through the new Temples of Change program, Bajío has partnered with Bonefish & Tarpon Trust (BTT) to support the preservation of critical coastal habitats. The collaboration features limited-edition Vega and Rigolets frames starting at MSRP $219, showcasing a custom Grand Slam illustration by artist Casey Anderson, celebrating the iconic bonefish, tarpon, and permit species. With every purchase, a portion of the proceeds goes directly to BTT’s supporting habitat protection and flats restoration in some of the world’s most vital fisheries. To learn more about the partnership, visit bajiosunglasses.com/collections/temples-of-change.
The collection will launch at BTT’s highly anticipated 8th International Science Symposium from November 7-8 in Fort Lauderdale, Florida..
“We’re excited to use our Temples of Change program to support BTT and shine a light on the amazing work they’re doing to protect the places and the species we love,” said Al Perkinson, Founder and CEO of Bajío. “We fully support BTT’s approach of bringing science to the fight and providing much-needed data for advocacy efforts.”
From eco-friendly design and materials to recycled packaging, every business decision Bajío makes supports its mission to protect the world’s saltwater flats. The company is committed to creating and continuously improving its products to meet the highest performance standards while using the most sustainable resources and best practices available. Using proprietary techniques, Bajío lenses improve clarity, reduce blur, glare, and haze while enhancing color and protecting your eyes from harmful rays.
“Conservation is an essential part of the Bajio brand, and we are proud to partner on this creative initiative,” said Jim McDuffie, BTT President and CEO. “Through Temples of Change, Bajío is helping to protect the flats ecosystems that sustain our fisheries, our communities, and the incredible experiences we share on the water.”
A donation of $20 from every pair of limited-edition products from BTT’s Temples of Change will directly benefit BTT’s programs in Florida, The Bahamas, Belize, and Mexico, premier angling destinations where BTT is working to conserve and restore vital flats habitats, leading innovative research projects, and inspiring the next generation of conservation-minded anglers through educational outreach programs.
Spanish for “the shallows,” Bajío strives to improve the quality of life for the world’s saltwater flats, the ecosystems they support, and the communities that depend on them. Bajío manufactures its glasses with sustainability at the forefront, using plant-based materials in its frames and high-quality glass lenses built to filter out the bad and enhance the good.
These limited edition sunglasses are available in readers, prescription, or non-prescription lenses at bajiosunglasses.com/collections/temples-of-change. Bajío’s sunglasses are made with sustainability at the forefront, and complement banner days on the flats and beyond. For more information on all Bajío lens options, visit www.bajiosunglasses.com/pages/technology.
About Bajío: Spanish for “the shallows”, Bajío strives to improve the quality of life for the world’s saltwater flats, the ecosystems they support, and the communities that depend on them. Bajío sunglasses are made with sustainability at the forefront, using plant-based materials in their frames, and high-quality sunglass lenses built to filter out the bad and enhance the good. Follow along at Bajiosunglasses.com for the latest news and updates on their quests to save the ocean, one flat at a time.
About Bonefish & Tarpon Trust: Bonefish & Tarpon Trust’s mission is to conserve bonefish, tarpon, and permit—the species, their habitats, and the larger fisheries they comprise. BTT pursues this mission through science-based conservation, education, and advocacy across Florida, The Bahamas, Belize, and Mexico, as well as in coastal states from Texas to Virginia. Learn more at: www.BTT.org.
