In celebration of World Ocean Day on June 8, Billabong and the Surfrider Foundation have partnered up on a new capsule collection. Called “The Ocean Connects Us All,” the theme underscores the importance of the ocean being a great unifier and how we must protect this precious resource for future generations to enjoy. This theme is brought to life in an animated video by featuring select country flag art with a connecting “wave” running through each. Two tees and two boardshorts are on offer, with proceeds going to the Surfrider Foundation.
“The ocean is a central connective force in so many of our lives,” says Billabong VP of Marketing Evan Slater. “Both in our connection to nature and our connection to others. We’re proud to be partnering with the Surfrider Foundation on this collection to remind people that the ocean — now more than ever — needs our help to ensure these life-defining connections for generations to come.”
“We’re excited to join together with Billabong, a long-time Surfrider supporter and member of our Surf Industry Coastal Defender program, to launch this new collection,” said Surfrider’s Head Of Marketing, Eddie Anaya. “It is our hope that the collection theme ‘The Ocean Connects Us All’ will remind our global communities of our shared responsibility to protect what we all love.”
The Billabong x Surfrider Foundation collection is available globally beginning June 8 at select specialty retailers and online at billabong.com.
About Billabong
Billabong is a boardshort and bikini brand committed to the leading edge of surf culture. Founded in 1973 in Australia by visionary surfboard shaper and designer Gordon Merchant, Billabong seeks to share the magic feeling of waveriding with the world. That feeling comes to life in many forms, from award-winning boardshorts and swimwear to an eclectic bunch of culture-defining ambassadors to a legacy of game-changing experiences from the ocean to the mountains and beyond. Merchant originally envisioned a world where surfers and the surf-inspired feel special — like they’re the luckiest people on the planet. Now distributed in more than 100 countries across the globe, Billabong remains dedicated to his original vision — and making that feeling even more special tomorrow.
About the Surfrider Foundation
The Surfrider Foundation is a nonprofit grassroots organization dedicated to the protection and enjoyment of our world’s ocean, waves and beaches, for all people, through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over one million supporters, activists and members, with more than 170 volunteer-led chapters and student clubs in the U.S., and more than 700 victories protecting our coasts. Learn more at surfrider.org.
