BlackStrap, founded in 2008 and a global leader in all year layering solutions is announcing new partnerships with a roster of professional athletes in skiing and snowboarding. This action reinforces Blackstrap’s dedication to innovation and its influence on winter sports culture.
Courtesy of BlackStrap
The newly formed team includes professional skiers Mark Abma, Maggie Voisin, and Sam Goodhue, and professional snowboarders Gabe Ferguson, Dustin Craven, Mason Lemery, and Zoe Vernon. These partnerships, which began in late spring 2024, mark a substantial growth in BlackStrap’s athlete collaborations.
“We’re honored to collaborate with this outstanding group of athletes, each of whom brings their own unique perspective to Blackstrap,” said Trever Hayes, Marketing Manager at BlackStrap. “As a brand so deeply committed to winter sports, we felt the time was right to inject new energy and talent into the brand as we look towards shaping our next phase of growth.”
This diversified team will be instrumental in the development and testing of products that exceed the evolving needs of outdoor sport enthusiasts, in addition to emphasizing Blackstrap’s dedication to the progression of performance and culture in the industry.
For more information about BlackStrap and its products, visit blackstrap.com.
About BlackStrap:
Founded in 2008, BlackStrap® develops all year layering solutions for every outdoor adventure. Our mission is to build unrivaled gear that protects you from the elements and keeps you active and comfortable longer. We aim to bring innovative products to market with a mindful approach that focuses on quality and reliability within our responsible supply chain.
