BN3TH (pronounced: ‘beneath’) – known as the creators of Radically Better Underwear with their patented MyPakage Pouch TechnologyTM – are pleased to announce the launch on September 3rd of the game-changing BN3TH North Shore Chamois.
As devoted mountain bikers and trail cyclists, the team behind the BN3TH men’s underwear brand wanted something to make their rides as comfortable as their day-to-day gear.
“This thing is incredible. I can pedal for days and it doesn’t feel like there’s any wear or tear down south…If you know what I mean.” – Geoff Gulevich, Pro Mountain Biker and BN3TH Entourage Member.
The new North Shore Chamois, featuring BN3TH’s Sea-to-Sky (STS) PadTM and a 9.5″ inseam, combine everything you love about BN3TH underwear, with a new world of comfort designed for the ride, plus the permanent silver anti-odor iconic+TM technology that kills stink before it starts.
“This has been a passion project for a few years now. Our whole team got involved on this one, from office staff to our pro riders, we wanted everyone to have a voice in creating this amazing game- changing product. We live on the North Shore here in Vancouver, with some of the best Mountain Biking in the world, however, the chamois currently on the market always felt like an afterthought. So, it was only a matter of time before we would bring this project to life. When we aren’t in the office, we’re on our bikes, so you can guarantee we’ve put a lot of passion and thought into this design. We are truly excited to get this on everyone. The ride up is now as fun as the ride down! Radically Better Underwear is our business, so we put the two together and have made the most comfortable, supportive, and stylish chamois, ever!” – Dez Price – Co-Founder/Creative Director.
The BNTH North Shore Chamois will retail for US $65 and CAD $85 – will be launched on September 3rd on BN3TH.com and at specialty stores across the US and Canada, including Evo, Biker’s Edge (Bristol & Torrington, CT), Beacon Cycling (Northfield, NJ) , Sturtevant’s (Bellevue, WA), Comor Sports (Vancouver, BC), and many more.
Once sold out, BN3TH will then do a second launch in Spring 2021 to kick off the new mountain biking season. Stay tuned for more!
ABOUT BN3TH:
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.
