BN3TH is stoked to reveal some exciting new content to you. Introducing their new campaign, Welcome To The World Of Radical! This project has been a long-time coming and has elevated BN3TH’s visual and brand presence via digital media and in-store marketing materials.
Intended to push the boundaries of what is out there in the underwear market, BN3TH’s new campaign brings together a concept of elevating each other through passion, camaraderie and inspiration. The 3 part video series launched on August 23, 2019 dropping new content weekly, ensuring BN3TH leaves its radical mark on the world.
Watch all 3 parts on YouTube here: https://www.youtube.com/playlist?list=PLtJxaiwqoCuLDqLWsTB6aXWTXTy9mHLqk Stay Rad!
ABOUT BN3TH
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty. Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.
