BN3TH Apparel announced that Mike Loughlin will join their team as the US Key Account Manager in July of this year.
Mike Loughlin
Mike will be working alongside Matt Keenan, BN3TH’s Director of Sales for North America. In his role Mike will be responsible for the establishment and development of key accounts across the country. He will initially work closely with BN3TH Sales Director Matt Keenan to layout a long-term retail game plan then will work closely alongside territory sales reps and key accounts to carry out the plan.
“I’m beyond excited to have Mike joining the ever-growing US Sales team here at BN3TH. The experience he gained while at Stance both in product and leadership will be invaluable. He will help us solidify key relationships in the marketplace and set the direction for the brand for the coming years in that channel.” – Matt Keenan
Previous to BN3TH, Mike spent 4 years at California-based apparel and fashion brand, Stance where he held many different project-leading positions throughout his tenure, including Sales Director – Western US.
“I’m am really excited and looking forward to growing with a brand that has such a great sustainability story and innovation. “says Mike.
“Mike is very well known in the industry as a real go getter, a team player and someone that can be counted on to help accounts, sales reps and the company achieve both individual and combined goals. Even during these challenging times, we have continued to excel with innovation and opportunity creation. We are ready and well positioned for someone like Mike to be the gasoline on our fire as retail reopens. We are one of the few businesses able to keep 100% of our staff and one of even fewer companies actively hiring. A big part of that has been our amazing people and strong culture. I have no doubt Mike will fit right in and play a huge part in our business and growth going forward.” Say’s Darren Hawrish, CEO.
BN3TH designs and manufactures the World’s most comfortable and supportive men’s underwear.
ABOUT BN3TH:
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.
