BN3TH Apparel announced that surf legend and industry executive Matt Keenan joined their team as the North American Director of Sales in February of this year.
Matt will head up all North American sales efforts, initially focusing his time on hiring a completely new sales force to cover all territories accrues the USA. Once established, Matt will lead the retail expansion and support programs with initiatives designed not only to open doors but will be working closely with marketing to ensure strong sell through at all levels of retail.
Previously Matt had the position of GM for Rusty America and previous to that lead Nike where he developed comprehensive new sales strategies and structured opportunities for growing key business priorities.
“I’m incredibly honored and humbled to be able to lead this amazing team and brand as we focus on the North American marketplace, especially the US business.” says Matt. “BN3TH delivers the most innovative and comfortable product in its category and the team here is absolutely second to none. I couldn’t be more excited to roll up my sleeves and get after the opportunity. “
“We’re very excited to have Matt join our team to lead North American sales. He comes with immense credibility, significant experience and he has so much energy. I’ve had the pleasure of onboarding Matt these past few weeks and he’s exactly the personality we were looking for to help us make some noise in this market”, says CEO, Darren Hawrish. In just his first few weeks he’s already been opening doors and has put together a comprehensive sales team to cover the US market. Full rep and territory breakdown to be announced in the coming week.
BN3TH designs and manufactures the World’s most comfortable and supportive men’s underwear.
ABOUT BN3TH:
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch,
and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.
