For generations, the protective jocks men wear while playing hockey have been practical but not comfortable. BN3TH, (pronounced Beneath) the men’s underwear brand that inserted their patented MyPakage underwear technology into the award-winning North Shore Chamois bike short has again created a new kind of equipment, the Coast to Coast Hockey Jock.
Darren Hawrish, CEO of BN3TH “I’ve played hockey all my life and still play on three teams. One of the most uncomfortable pieces of equipment has always been the jock. Players are always adjusting it back into position each time they step on the ice, taking the focus off the game. Creating an improved jock design for improved comfort and performance has been a dream since I got into the underwear business in 2009. The BN3TH MyPakage pouch turned out to be an innovative solution. Our patented pouch design with a front pocket for the cup keeps the cup and the whole package in place and prevents the chafing most players experience from current jock styles. I’ve been wear-testing these for 6 months through development and the designs are now perfect. So comfortable you don’t even notice you’re wearing a cup. There’s no way to fully explain the difference in words, it has to be experienced”.
As a team of sport-loving enthusiasts, BN3TH aims to innovate improvements to men’s next-to-skin products by focusing on two main issues comfort and performance. The innovative Coast to Coast jock design does exactly that.
BN3TH’s patented MyPakage Pouch TechnologyTM has been adapted with an outer cup pocket and Velcro closure at the waistband that keeps the cup in place for complete protection while keeping the incredible level of comfort BN3TH wearers know and love. An added double Velcro strip stops the hockey socks from slipping down during gameplay, and to address that hockey bag smell, BN3TH’s Ionic+ No Stink Technology, permanent silver anti-odor fibers that kill stink before it starts is woven into the garment, a must for any gear bag!
The game-changing Coast to Coast Hockey Jock comes in both full length (Black, MSRP $70 US) and shorts (Black, MSPR $60 US) are available from BN3TH.com and stores across the US and Canada.
ABOUT BN3TH:
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym, or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.
