BN3TH Underwear Expands Sales Team

Men’s underwear brand grows throughout North America to meet demands.
Published: October 22, 2020 Press Release
BN3TH Apparel has completed a total revamp of its sales team in the United States. It started with surf legend turned industry guru, Matt Keenan leading the team as Director of Sales for North America and his more recent hiring of young key account veteran Mike Loughlin, formerly of Stance as the new US Key Account Manager.

BN3TH logo resizedOver the past few months, Matt and Mike have solidified a completely new on the ground rep force of 15 agencies covering all territories .

PACNW – Rob Aragon, California – Jason Martin, Norcal / NV – Chad Van Valkenburg, LA – Boston Titensor, OC – Jordan Mead and Connor Carpenter SD, Southwest/ Las Vegas – Brandon West, Rockies – Mike Lowder, Midwest – Chris Thomas, South – Brian Vaught and Brandon Boehm, Great Lakes – Jim King, Northeast – Aubrey Dilatush, Mid Atlantic – Becky and Chip Clark, Florida/TN – Craig Frick, Hawaii – Michae l Sakaba.

“This is not just any sales team. Matt and Mike have put together the best of the best in each territory made up of industry legends , road warriors and territory brand building magicians. It’s what’s beneath that counts and e very representative envision s the same exciting opportunity as we do for this brand. It makes working as a team , executing and growing on a daily basis so much fun. ” – Darren Hawrish, CEO.

In the last few month while onboarding new reps the sales team has already opened some of the most influential and important dealers including Hansen’s, Sun Diego, Surf Ride, Atacama, Surfside Sports, Berdel’s, Evo, Sturtevanrts, Socks and Bottoms, BC Surf and Sport, IWS, Matter of Fact, 7th St Surf Shop, Heritage Surf and Sport.

“It’s a true blessing to be here leading this incredible A+ sales team. The experience and depth we now have in each territory are going to set the brand up for massive long – term growth. The deep relationships they have built over the years as the best in sales, service and partnerships are something every brand strives to align itself with. We are looking forward to building and working with an amazing dealer network and to developing a massive end of the year for 2020 and beyond. “ – Matt Keenan, Director of Sales, North America .

BN3TH believes in people and the planet. We support our people and respect our planet through sustainable initiatives and environmentally friendly, radically better underwear .

It’s what’s beneath that counts .

ABOUT BN3TH:

RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.

Increased Comfort = Increased Performance.

BN3TH was the first to create underwear with a three – dimensional pouch, and their patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.

Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endea vour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.

BN3TH was formerly known by the name MyPakage.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series