BN3TH Underwear Signs Parker Coffin

The performance lifestyle brand attaches the famous surfer to promote its undershort.
Published: June 2, 2021 Press Release

There’s a common problem within water sports men experience while wearing boardshorts: rash and chafing. BN3TH’s Entourage undershort is the most innovative solution to this problem. Some of the world’s best are now sporting these performance base layers, spearheaded by California’s Parker Coffin.

Parker immediately recognized the solution to the previously taboo topic of wearing anything under your boardshorts. Wearing BN3TH gives him increased comfort leading to superior performance and therefore longer surfs–who doesn’t want to surf longer? Parker has been wearing the Entourage under his boardies for months now and has officially joined the BN3TH family.

“To be a part of BN3TH is really exciting for me. It’s a newer brand with really talented and motivated employees who place a ton of awareness of giving back to our planet… I’m excited to be around that type of energy and represent a brand/product I believe in. Comfort is crucial for surfing long hours and now that I’ve used the Entourage, I’m never going back.”

– Parker Coffin

These eye-catching styles are designed in collaboration with BN3TH’s talented group of skaters, snowboarders, artists, surfers, and mountain bikers. On top of that, the underwear is also made from 100% post-consumer recycled plastic bottles and feature BN3TH’s patented MyPakage Pouch TechnologyTM.

STAB Magazine recently mentioned BN3TH as the savior of their board shorts review: “I was fortunate enough to find a pair of BN3TH Entourage shorts. They fit like a glove, kept the boys high and tight, and most importantly at this moment, provided a layer of rash protection for my coming surfs.” – Michael Ciaramella STAB Magazine.

Ask for the game-changing BN3TH Entourage styles at your local surf shop so you can surf longer, too.

ABOUT BN3TH:

RADICALLY BETTER UNDERWEAR

BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.

Increased Comfort = Increased Performance.

BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or the office.

Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.

BN3TH was formerly known by the name MyPakage.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series