The Board Retailers Association (BRA), a non-profit organization representing independently owned specialty retailers since 2003, announces the release of the following BRA Events and Opportunities at Surf Expo:
Board Retailers Association Breakfast (Day 2 @8 am in Room W204A)
Join Board Retailers Association Chairman George Leichtweis for a FREE Breakfast on Thursday, January 11 at 8 am. Roy Turner (BRA co-founder and Emerald Expositions SVP) will be kicking the breakfast off by saying a few words. We will be discussing How to Brand your store with special make up clothing and specialty items to help you promote your store while making a profit. Experts from Burnside, Slant Six, Global Wave Ventures, and Roll Around Workshop will explain why it is so important to Brand your Store. Our friends from Trackfly will show you how to track industry trends so that you can stay on top of the latest hot items to sell in your store. Breakfast sandwiches, orange juice, and coffee are complimentary to the first 50 attendees.
BRA Retailer Roundtable Panel Discussion (Day 2 @ 2 pm on the Stage)
This helpful and relevant BRA Retailer Roundtable Panel Discussion will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature Coco Tihanyi of Surf Diva, D. Nachnani of Coastal Edge, Jeff Plattman of CohnReznick, and Jaime Gassmann from Order Monster. This incredible group of movers and shakers will address the following topics and more:
- “Tis The Season” – A Look back to the positives as well as the challenges of the Holidays.
- Steps to take now to prepare your store for Spring and Summer.
- Opportunities to continue to clear out old product and get your inventory under control.
- How to reward your employees’ good work that benefits both the retailer and the employee.
- How to leverage AI and other retail technologies.
Board Retailers Association Retailer Gathering / Happy Hour (Day 2 @ 4:00 pm in the Neighborhood)
Join the Board Retailers Association to celebrate and win prizes including an Apple watch, JBL Bluetooth wireless speakers, Surf Atlases, Shark High-Pressure SUP Air Pumps, and much more as they embark on their 21st Anniversary celebration with free beer courtesy of Order Monster! All specialty retailers are invited to join BRA board members, staff, supporting vendor partners, and other specialty retailers to mix, mingle, and toast to BRA “Protecting Retailers and a Lifestyle” for over 20 years!
BRA Learning Lab: Private Label and Shop-Branded Product Panel Discussion (Day 3 @ 11 am on The Stage)
This remarkable Panel Discussion, which will address what to know about private label and shop-branded product opportunities plus common misconceptions and unique, high margin, and easy-to-sell shop-branded product ideas will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature private label/shop branded product and process experts including:
- Bennett Flicker– SVP of Sales & Merchandising at Burnside/Scope Apparel Group
- Ryan O’Leary – CEO / Creative Director at Slant Six Private Label
- Dave Seehafer – private label resource at Global Wave Ventures
- Dan Polgreen – founder/owner at Roll Around Workshop
In addition to the above-referenced Board Retailers Association Events and Opportunities at Surf Expo, be sure to visit the BRA Booth #710 to meet us, play Tiki Toss, participate in our fingerboard best trick contest, enter to win valuable prizes, and join BRA as a Regular (no cost) or Distinguished Retail Member.
BRA would like to sincerely thank Roy, Jill, Fish, Sandra, and the rest of the epic staff at Surf Expo for hosting this remarkable trade show as well as all the BRA Supporting Vendor and Event Partners who provide valuable resources and support BRA educational programming and initiatives.
About Board Retailers Association (BRA)
The Board Retailers Association (BRA) is a non-profit national trade association representing specialty retail storefronts across the country since 2003. The association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also provides educational resources and exclusive discounts and offers from vendors that help lower the day-to-day costs of business, increase margins, and/or create more remarkable customer experiences. To learn more about BRA Regular or Distinguished Retail Membership or Associate Partnership benefits, visit www.boardretailers.org.
