Marquee Brands has brought the waves to Europe with a new distribution partnership for Body Glove through Shiner Ltd.
Marquee Brands acquired a majority interest of Body Glove in November 2016 from the founding family. Body Glove was established in Redondo Beach, California in 1953 by twin brothers Bob and Bill Meistrell. From its beginnings as a pioneer in wetsuit technology, Body Glove has grown into one of the world’s most authentic and well-regarded brands in surf and outdoor sports and active lifestyle. Shiner will distribute mens, womens and childrens apparel as well as extended soft lines and sporting goods across Europe and into more than 1,000+ points of sale throughout specialty, department stores and online retailers.
Charlie Allen, MD of Shiner Ltd commented “We’re thrilled to be working with Body Glove. It’s an iconic brand with enviable equity and heritage. It’s an honor to work with both Marquee Brands and the Meistrell family.
Michael DeVirgilio, President of Marquee Brands says “We’re looking forward to working with Shiner. We are impressed with their operation and achievements to date and truly believe that working as partners, we can deliver great things. Body Glove is an authentic and much-admired brand and the scope for growth is enormous. We look forward to a bright future.”
Body Glove is delighted to announce a new deal inked with Shiner Ltd to become the new strategic European licensee. Shiner will be the main point of contact for sales throughout Europe for the Body Glove brand.
About Marquee Brands
Marquee Brands is a brand acquisition, licensing and development company. Sponsored by Neuberger Berman Private Equity, a business of Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful marketing and strategic planning. www.marqueebrands.com
About Body Glove®
While 65 years have passed since Bill and Bob Meistrell founded Body Glove, the company still embodies their ambitious spirit of innovation through watersports adventure. Inspired by their legacy, and backed by over 6 decades of quality, we continue to develop innovative products to enhance your comfort, safety and fun both in and out of the water. We invite you to join our water sports family and live a life that celebrates All Things Water. https://bodyglove.com
