One of the world’s fastest-rising bodyboard talents, Lewy Finnegan has just signed with Creatures of Leisure. Adding new youth to the roster alongside West Oz’s original GOAT Ryan Hardy, Lewy is known for his fearlessness in extreme waves like The Right. His professional yet raw approach has claimed the respect of some of the world’s biggest wave-riding icons recently, with even Kelly Slater sharing Lewy’s clips on Instagram.
“When you’re riding heavy waves the last thing you want is to be thinking about your gear,” says Lewy. “You just want to be fully focussed on what’s in front of you. Creatures have the best products on the market, so it’s pretty epic to join the team and be using their stuff.”
“We’re obviously stoked to have Lewy on the team,” says head of product and brand at Creatures, Beau Campi. “He puts himself and his equipment in some wild situations, so is an incredible test pilot and ambassador. Lewy’s dedication to his sport is inspiring, something we’re excited to see having been committed to bodyboarding for over 30 years as well.”
As part of the two-year deal, Creatures will also be releasing a newly developed bodyboard collection with direct input from Lewy. Look out for the launch in July this year.
To follow what Lewy is up to in the meantime, including his training, prep and mindset going into big sessions, head to his IG feed here.
ABOUT CREATURES OF LEISURE
Purpose-built surf gear for a lifetime of discovery. Since 1987. Creatures was started to support the surfing lifestyle and shaped by the coast we call home. Founder John Malloy left Los Angeles in 1972 on a container ship to surf through the Pacific to West Oz. When he arrived in Yallingup, he realised he’d found paradise. Uncrowded waves, stunning coastline, great friends.
To earn a living, John began making surf leashes. He learned the hard way that the raw waves of our South Indian Ocean would snap inferior materials. Good wasn’t good enough. They had to be better. John introduced the first-ever urethane cord, providing the most reliable connection from board to surfer yet. He became obsessed with improving other solutions, inventing a self-lubricating stainless steel swivel as well. These pioneering innovations remain industry standard today.
That same focus on rugged reliability and premium detail has since been expanded to other surf essentials. Board covers, traction, tie-downs, and more – it’s all geared toward a lifetime of discovery. After all these years, we’re still based in South West WA. John has since passed the torch to a new generation, but every design is still tested by staff and the world’s best surfers, both here, in Hawaii and other unforgiving locations. We could move somewhere more central to make travel easier, but that’s all part of the fun. Most surfers get that right away.
After all, we’re a different breed. We’re Creatures.
