BRANWYN, the leader in performance innerwear created by and for active women, proudly debuts its 2025 Limited Edition SWAG (Sustainable Wool Athleisure Gear) Collection. Building on the success of last year’s collection, the new SWAG capsule is designed to move seamlessly from everyday life to peak performance.
New for 2025, BRANWYN’s SWAG Capsule Collection introduces three fresh silhouettes: the Wide-Leg Pant, the High-Waisted Slim Jogger, and the Short-Sleeve Tee. The Classic Tank also sees a refined update with a deeper scoop neckline and narrower straps, while the Long-Sleeve Tee has been redesigned with improved thumbholes for a better fit and function.
More than a base layer, outerwear, or long underwear, SWAG is the foundation of a modern wardrobe. The collection offers pieces that are technical enough to perform on the mountain, trail, or mat, and are refined enough for everyday athleisure wear. With thoughtful design updates and new silhouettes, the 2025 collection continues BRANWYN’s mission to provide women with non-toxic, high-performance apparel that doesn’t compromise comfort, style, or sustainability.
“Our mission has always been to design performance apparel that feels as good as it performs,” says BRANWYN CEO Deanne Buck. “With this year’s SWAG Capsule Collection, we’ve created pieces that feel incredible from the first wear while giving women the ability to make healthier, more sustainable choices that are free from the harmful materials often found in traditional synthetic activewear.”
Each piece is crafted from super-fine, mulesing-free Merino wool, delivering natural performance benefits like optimal temperature regulation, odor resistance, and buttery-soft comfort from day one. Unlike traditional synthetic fabrics, natural Merino fibers are biodegradable, non-toxic, and naturally regulate temperature and moisture, making them healthier for both skin and the environment. The tops are constructed with a lightweight 180 gsm jersey knit (17.5 micron 100% Merino), and the bottoms and hoodie feature a medium-weight 280 gsm interlock knit (18.5 micron, 85% Merino). All pieces are offered in sizes XS–XXL and are designed to layer effortlessly or be worn on their own.
SWAG 2025 Collection Highlights:
· Classic Tank: MSRP $95. Available in colors: Black Onyx, Tidepool Teal, Natural
· Long Sleeve Tee: MSRP $125. Available in colors: Black Onyx, Tidepool Teal, Natural
· Short Sleeve Tee: MSRP $105. Available in colors: Black Onyx, Tidepool Teal, Natural
· High-waisted Slim Jogger: MSRP: $165. Available in colors: Obsidian Black, Deepwater Teal
· Wide-leg Pant: MSRP: $185. Available in colors: Obsidian Black
· Jogger: MSRP $165. Available in colors: Obsidian Black, Deepwater Teal
· Hoodie: MSRP $210. Available in colors: Deepwater Teal
BRANWYN’s 2025 SWAG Capsule collection is available exclusively at BRANWYN.com, for a limited time only.
About BRANWYN
BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meet our unique needs. Additionally, we collaborate with organizations fostering a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.
