Finisterre is pleased to announce the appointment of Chris Evans as the President and General Manager for North America. Chris brings a wealth of experience and a strong commitment to sustainability, having most recently served as the Vice President of International and Sustainability at Vissla.
Prior to his tenure at Vissla, Chris spent five years with Patagonia, where he held the position of Global Commercial Director for the Surf Division. His extensive background also includes various General Manager and leadership roles across Patagonia and the Billabong Group. Chris is actively involved in ocean conservation, contributing at the board level for WSL One Ocean, SIMA Waterman’s and in several advisory roles, including Parque Punta de Lobos, Ohana Festival, and Tompkins Conservation.
Will Sheane, CEO for Finisterre says, “We are thrilled to welcome Chris to the brand. His extensive experience in the industry, coupled with his passion for sustainability and ocean conservation, aligns perfectly with our values. Chris will play a key role in advancing our international growth and furthering our commitment to product, environment and people.
Chris Evans also shared his excitement about joining Finisterre, stating, “I am honored to join the Finisterre team. The brand’s dedication to quality, sustainable practices, and environmental stewardship resonates deeply with me. I look forward to contributing to Finisterre’s growth and leveraging our collective efforts to make a positive impact on both the industry and the planet.”
As Finisterre continues to expand its global presence, Chris Evans’s appointment signifies a strategic move to strengthen the brand’s position in North America and reinforce its commitment to responsible business practices.
About Finisterre
Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the sea. It started in 2003 with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped on board, the brand and product has widened beyond these original beginnings. Yet from their cliff top workshop in Cornwall, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity.
