Electric is happy to announce that 20-year industry veteran Chris Smith will now rep the brand in New York, New Jersey and Pennsylvania.
Originally from the east coast, Smith previously worked in-house at Nixon for 8-years before setting off to New York to set up Epifany Sales, which represents the men’s and women’s lines for RVCA as well as Australian brand, Aloha to Zen.
Chris is also a passionate Waves for Water soldier and has traveled extensively with the organization.
“As with all the brands I work with, I always look for opportunity and potential,” Smith recently stated about coming onboard with Electric.
“Electric has both. There’s tons of opportunity for both eyewear and goggles and tremendous potential for diverse distribution in men’s and especially in women’s.”
Smith will be responsible for growing the brand’s footprint in existing action-sports specialty stores, men’s fashion and women’s boutiques for the region.
About Electric:Â
Founded in 2000, Electric is an independently owned premium eyewear and accessories brand.
Designed in California and made in Italy, Electric is rooted in and inspired by Southern California’s rich music, art, surfing and snowboarding cultures. Electric’s global headquarters are located in the beachside town of San Clemente, California
