Consolidated has been around since 1992 and from the beginning, has been fueled by the disdain for corporate influence in the Skate, Surf and Snowboard industry and a strong desire to level the playing field between independent retailers and corpo mall chains. Fast forward 30 years later and Consolidated continues to show their commitment to core shops by joining in the retail revolution with Exchange Collective in order to give these core shops a better way to sell skateboard products and engage in a more positive experience with the skateboarder.
Consolidated believes it is so important for core shops and companies to have each others’ backs and support in these times when outsiders are increasingly trying to divide and conquer our homegrown industry. By teaming up with Exchange Collective, Consolidated believes it can help give core retailers a competitive advantage by integrating online with in-store customer service.
By utilizing the Exchange Collective solution, core retailers can offer their own e-commerce and an in store endless selection experience. This allows core retailers to give the customer the personal customer service needed when buying skateboard products without missing out on a sale due to a lack of in store inventory.
