Active Ride Shop Launches the Nixon x Bones Brigade Collaboration

The launch includes an early product release and a team meet and greet in Irvine.

Published: April 3, 2017 Press Release

Who: The Legendary Bones Brigade: Tony Hawk, Lance Mountain, Rodney Mullen, Steve Caballero, Mike McGill and Tommy Guerrero

What: The global launch of the Nixon x Bones Brigade watch collaboration with Active Ride Shop at the Irvine Spectrum featuring a meet-and-greet with the legendary Bones Brigade team including Tony Hawk, Tommy Guerrero, Steve Caballero, Mike McGill, Lance Mountain and Rodney Mullen.  The meet and greet will take place in a gallery space curated by, and featuring photos from, J. Grant Brittain, as well as relics from the Bones Brigade.

The week of the meet & greet, Active Ride Shop will also pre-release a limited number of watches from the collection until they are sold out. The first 30 people to purchase a Nixon x Bones Brigade watch will also receive a re-issued Powell-Peralta board featuring Bones Brigade graphics.

The product collaboration features six limited edition models of Nixon’s iconic Time Teller watch. This collaboration of watches feature an all stainless steel build and have custom dials emblazoned with the legendary Bones Brigade pro team graphics. The watches also feature custom casebacks, collaborative branding, and exclusive packaging and come with a Nixon x Bones Brigade ‘zine with original team interviews and insights on the board graphics.

Where: Across from Active Ride Shop in the Irvine Spectrum. Suite 643

When: Saturday, April 8, 2017 from 6:00 – 9:00 p.m. The Bones Brigade team will be available for a meet-and-greet from 6:00 – 8:00 p.m.

Why: Known for its historical impact on the growth and evolution of skateboarding, Powell-Peralta has been one of the most recognized brands in the industry for more than three decades and helped develop skateboarding into what it is today. Powell-Peralta not only retooled how skateboard products were made and marketed, but their legendary team, Bones Brigade, helped influence skateboarders and skateboard culture worldwide.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series