Adidas Skateboarding and DGK release capsule collection

Adidas Skateboarding partners with DGK to unveil limited edition collection that fuses sport and streetwear.

Published: January 26, 2016 Press Release

adidas Skateboarding in collaboration with DGK drops the highly anticipated adidas Skateboarding x DGK Collection in connection with mutual team rider Rodrigo TX. The adidas Skateboarding x DGK Collection is a classic, basketball meets skate-inspired, limited edition capsule line comprised of a custom DGK x adidas Superstar shoe, Climalite DGK Jersey, Climalite DGK Pullover Hoodie and DGK Swishy Pant.

Influenced by a mutual brand DNA born out of sport, the collection fuses sport and streetwear into a functional product built for the skateboarding enthusiast. The iconic Superstar shoe was first released in 1969 and quickly transitioned from the courts to the streets. The silhouette has been a mainstay of street culture ever since, representing creativity and diversity across the world. Extending the legacy of the Superstar shoe into skateboarding culture, the all-new adidas Skateboarding x DGK collection holds true to the heritage of the adidas brand influencing sport style.

The adidas Skateboarding x DGK collection will be available only through specialty retailers in the U.S. and at adidas.com/skateboarding starting February 1.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series