adidas Skateboarding partners with renowned cult photographer Ari Marcopoulos for an exclusive zine and limited edition footwear and apparel collection – inspired by the artist’s signature documentary photography style, 90’s lo-fi zine publishing, and the creative spirit of New York City skate culture.
Central to the collection is a specially made zine “AIGHT’.” Masterminded by Marcopoulos, the zine is 26 pages capturing a winter day of skateboarding in New York City’s Lower East Side neighborhood and features an amalgamation of mixed media, vibrant color pops and signature aesthetic made consistent throughout the entire collection. Capturing select members of the adidas Skateboarding team, “AIGHT'” is a modern take on Marcopoulos’ early and now iconic work capturing the unique styles and personalities of New York skateboarders during the 1990s Golden Era of skate.
With today’s announcement, adidas Skateboarding releases the video for “AIGHT’.” The new video brings the limited edition zine to life while combining artful behind-the-scenes footage and modern street skating.
The cinematic edit features Ari Marcopoulos, adidas team riders Mark ‘Gonz’ Gonzales, Tyshawn Jones, Nestor Judkins, Kevin Lowry, Frankie Spears, and friends skating the streets of New York.
Stay tuned for the product reveal of the adidas x Ari Marcopoulos collection slated for February 27.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.
