Anomaly Action Sports, the athlete-born, passion-driven company that designs and produces high-end helmets, eyewear and body armor under the brand names Shred Optics and Slytech Protection, today announced the addition of Jeff Gilberti to its executive team, in the newly-created position of executive vice president of business development.
Gilberti, a well-regarded veteran of the snow sports and bike industries, will direct Anomaly’s North American sales efforts and work closely with its board on strategic decisions related to product development, marketing, sales, business strategy and execution.
“What drew me to Anomaly’s Shred and Slytech brands is their focus on developing best-in-class technologies and their mission to create an outstanding, customer-focused operation,” said Gilberti. “I was compelled to join this great young company because of the spirit, drive, and commitment of each of the individuals in the organization.”
Most recently Gilberti served as senior vice president at Fox Head. He also held senior positions at Toms Eyewear, Burton Snowboards’ Anon Optics and RED Helmet divisions, Spy Optics, and Smith Optics.
“We couldn’t be more excited to add Jeff to our team of executives,” says co-founder and Chairman Ted Ligety. “His experience and knowledge of our space are incredible.”
“There could not be a better time for Jeff to be joining our company,” adds co-founder and CEO Carlo Salmini. “We have an amazing plan that will set us apart and we look forward to Jeff’s contribution to make Shred and Slytech the brands of the future.”
Olympic gold medalist and world champion alpine skier Ligety and Massachusetts Institute of Technology-educated Salmini formed Anomaly Action Sports in 2006. The company has several new innovative technologies and products that will debut at the SIA Snow Show in January 2017.
For more information about Shred Optics and Slytech Protection, go to shredoptics.com and slytechprotection.com. For North American sales questions, email them tosales.usa@anomalysports.com.
About Anomaly Action Sports
Anomaly Action Sports is based around a love of all forms of shredding, both in the dirt and on the snow. The company designs, produces, and distributes technologically advanced high-end helmets, eyewear and body armor under the brand names Shred Optics and Slytech Protection. Focused on developing products they want to use themselves, company founders Ted Ligety and Carlo Salmini use unconventional approaches to product development and business strategy and have an unparalleled dedication to safety and advanced technology. Shred and Slytech products are sold and distributed in 40 countries worldwide. To learn more, visit shredoptics.com, slytechprotection.com – or the Instagram accounts @shredoptics and @slytechprotection.
