Audi and TOMS create exclusive sunglasses for Audi customers

The partnership follows a successful collaboration on exclusive TOMS shoes during the Summer of Audi sales event.

Published: December 12, 2015 Press Release

Audi and TOMS are joining forces to make the holidays merrier and brighter. From November 4, 2015 to January 8, 2016, customers* who purchase or lease a new or certified pre-owned Audi vehicle during the Season of Audi sales event will receive an offer for a pair of exclusively-designed TOMS sunglasses featuring the four rings.

The limited-edition TOMS® sunglasses are matte grey and feature stylish red and white detailing on the arms with the Audi rings appearing on the left temple arm, along with a custom fabric case. The exclusive Audi by TOMS sunglasses are available in two styles, Dalston and Florentin. Through TOMS’ innovative giving program, the collaboration aims to help restore sight to 50,000 people in need of medical treatments, sight-saving surgery or prescription glasses.

“After a successful first run during Summer of Audi which resulted in 55,000 pairs of donated shoes, we wanted to continue our collaboration with TOMS and their giving program,” said Loren Angelo, Director of Marketing, Audi of America. “Celebrating the season, it is meaningful for us to participate in a program that has such a positive impact on individuals in need.”

“Tis the season to give back. We look forward to sharing the message of giving for one another, with Audi and TOMS, throughout the Holiday,” said Blake Mycoskie, Chief Shoe Giver and Founder of TOMS.

The Season of Audi year-end sales event also includes special edition A3 and A4 models as well as special offers available on the Audi Q5 and Audi A6.

For more information, please visit www.audiusa.com and www.toms.com/seasonofaudi

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series