Body Glove today announced it has entered into a licensing agreement with BIC Sport to produce a line of Stand Up Paddleboards andSurfboards. As part of the agreement, BIC Sport, a world leader in board sports manufacturing, will design, market, and globally distribute SUP’s and Surfboards bearing the Body Glove name and logo, to be constructed in the company’s proprietary technologiesbeginning in August 2016.
Chris Decerbo, BIC Sport VP Sales and Marketing commented, “We are excited to expand our Boardsports range to now include Body Glove products. The combination of the iconic Body Glove brand, together with the quality and value proposition of BIC Sport products is a natural fit. The Body Glove – All Things Water brand philosophy perfectly aligns with our own passion and 100% dedication to watersports at BIC Sport.”
Nick Meistrell, marketing director of Body Glove, said, “BIC Sport is a long-established innovator and leader in board sports manufacturing and distribution, making them an ideal partner to facilitate the growth of Body Glove SUP’s on a global scale. It’s very exciting, between our companies we have over 80-years of combined water sports heritage. We believe this synergy will result in a very authentic, enduring partnership.”
About BIC Sport
Founded in 1979 by the Bich family, of BIC pen fame, BIC Sport grew from the family’s passion for watersports and expertise in sustainable manufacturing. BIC’s core values of quality, durability and affordability form the foundation of BIC Sport’s reputation, and have opened the world of watersports to hundreds of thousands of watersport enthusiasts. The company’s manufacturing facility, based on the Brittany coast in France, has long been focused for environmental awareness, with specific achievements in reduced energy consumption, resources conservation, no polluting emissions, and certain products which are 100% recyclable. These efforts, plus attention to social conditions for its workforce, have been recognized with numerous awards such as EcoRide Gold certification by EuroSIMA. BIC Sport products are available in over 90 countries through its direct subsidiaries, or independent distributors, servicing over 5000 retail and on-water locations.
About Body Glove International
Founded in Redondo Beach, California in 1953 by twin brothers Bill and Bob Meistrell, Body Glove is the original wetsuit company. Today, the privately-owned, family-operated company is a leading global watersports brand that specializes in wetsuits, swimwear, clothing, footwear, accessories and technology products. While Body Glove has supported surfers and the surfing industry since 1953, today Body Glove sponsors one of the most respected surf and wakeboard teams in the industry. Pro surfers Tatiana Weston-Webb, Jamie O’Brien, Anthony Walsh, Alex Gray, Guinness World Record Holder Garrett McNamara, as well as wakeboarders Harley Clifford and Bob Soven are all part of the Body Glove Team. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works hard to preserve and protect the oceans and waterways it loves. The company’s headquarters are still based in Redondo Beach, but its products are sold all over the U.S. by a network of independent retailers, at its own Dive N’ Surf retail shop and in approximately 50 countries worldwide.
