Bonfire Outerwear Teams Up With Top East Coast Parks

Bonfire Outerwear is outfitting park staff with outerwear, and working with resorts to put together several jam-style events. 

Published: January 19, 2018 Press Release

Bonfire Outerwear has teamed up with two of Transworld Snowboarding‘s top 5 East Coast parks (2017) this season; outfitting park staff with their latest technical outerwear, and working in conjunction with resorts to put together several jam-style events throughout the season. 

Carinthia Parks at Mt. Snow in Vermont and Big Boulder Park in Pennsylvania both won a top spot in Transworld’s data-driven Top 5 East coast parks of 2017. Both parks were also invited to be a part of Snowboarder Magazine’s prestigious Superpark 2017; bringing their best builders and shapers out to Mammoth Mountain to create their very own section of the exclusive snowboarding event this past spring.

Bonfire Outerwear began working with the staff of the parks, outfitting the crews with the the Aspect Jacket and the Master Bib- outerwear featuring Bonfire’s original Tufftech fabric. The Tufftech fabric is an extremely durable 30k stretch material, constructed using Cordura™ fabric that’s woven with flexible fibers to offer the park crews technical pieces with extreme durability and top-notch performance.

Says Pat Morgan, Director of Freestyle Terrain, of the partnership, “We’re excited to be representing Bonfire for a second year and be able to expand this offering to Carinthia Parks as well. Bonfire has stood the test of time, as have our East Coast resorts- it makes this a perfect match.” 

This spring will see the return of the Bonfire Axe Jam to Big Boulder, a snowboarding jam event built around original snowboarding features at Big Boulder park in a custom set-up designed in collaboration between Bonfire Outerwear and Big Boulder Park’s Pat Morgan.

The Axe Jam event will be happening March 24thand open to the public. The event is free to enter, with prizes being given away for stand-out tricks and riders who throw down lines that make the biggest impression on the judges. Bonfire is excited to continue this established partnership with top-end snowboard parks and looks forward to upholding their legacy of lifetime performance. 

To check out the full line from Bonfire Outerwear, go to bonfireouterwear.com. Follow Bonfire @bonfireouterwear #bonfirefreerange #triedtestedtrue for updates on this partnership and events throughout the year.

About Bonfire Outerwear 

Bonfire Outerwear started over 25 years ago, deeply entrenched in the deep snowboard culture of the Pacific Northwest.

We were arrested. Spit on by skiers riding the chairlift. We would hike for miles to get one run. Our parents didn’t understand. People didn’t understand. There were no contests. No magazines. No lift tickets. No highbacks. There was no such thing as fashion. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do.

Born from a desire to make the best gear to withstand the harshest conditions, we have upheld the legacy that rose from that bonfire so many years ago. Tried. Tested. True.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series