Californian-bred BYRD Hairdo Products is excited to announce its new partnership with premium Sydney-based distributor, Nevada Projects, to ensure the widespread availability of its men’s grooming products across Australia.
Based in the Northern Beaches of Sydney, Nevada Projects is a youth and lifestyle wholesaler and brand agency led by Mitch Avakian, with two decades of experience in the industry.
The partnership marks the beginning of a new chapter for BYRD in its international expansion strategy.
“We’re so stoked to start this new chapter, and to get our products back in the hands of our Australian customers”, says Chase Wilson, BYRD’s founder. “Mitch and the whole team at Nevada Projects really share our vision and understand the growth potential for BYRD in Australia. They have an extremely impressive portfolio of brands, so we know we are in good hands”, he says.
“BYRD products belong in Australia. Their whole laid back ethos, coupled with their deep roots in surf culture are a perfect match for the type of consumer we engage with all the time here”, says Mitch Avakian, owner and director of Nevada Projects.
For Australian stockist and wholesale inquiries, please contact Mitch at: mitch@nevadaprojects.com.au
For the latest brand news on Instagram, follow @BYRDhair
ABOUT BYRD
Like the hair it effortlessly styles, BYRD has strong roots. We’re talking the ancestral kind. In 2012, BYRD hatched when professional surfer and Newport Beach, Calif. Native, Chase “Big Bird” Wilson sought to pay homage to his great grandfather’s legendary hair tonic and iconic barbershop at the storied Metropole hotel in Fargo, North Dakota. With one foot planted in the past and the other in the sand, Chase embarked on a journey to create a modern-day pomade championed by surfers and gentlemen alike. Sharing a deep affinity with classic ‘60s surf culture, BYRD beckons the return of that bygone era when grooming was an essential part of a man’s daily routine. As for what’s actually in the stuff—nature knows best. The first batch of BYRD’s original formula pomade was created just steps from the iconic surf break at Echo Beach, where sun, salt and sand make for some of world’s best hair. www.BYRDhair.com
ABOUT NEVADA PROJECTS
Nevada Projects is a full service brand management, sales, marketing and communication agency and distributor. Based in Sydney, they have over 20 years experience in the industry, with relationships spanning across all channels of distribution and media. They supply major fashion and lifestyle chains as well as boutique outlets and online retailers.
