Carhartt WIP is pleased to announce its latest capsule collection, which sees it teaming up with US-based Jiu-Jitsu brand Hyperfly to create a series of custom Gis. Fusing together both brands’ unique aesthetic, each Gi has been created in Carhartt WIP’s iconic duck fabric, with tonal stitch detailing and subtle co-branding. The Gi comes in three colorways – navy, black and Hamilton brown – with Carhartt WIP stores exclusively stocking the black colorway.
Jiu-Jitsu is one of the oldest forms of Martial Arts known to man, originating more than 4,000 years ago from Buddhist monks from northern India. To protect their monasteries against invaders, the monks created a non-violent form of self-defense against much larger and stronger opponents. Without kicking or punching, the monks were still able to defend themselves. This nonviolent technique traveled to Japan where it evolved to what is now Jiu-Jitsu, translated from Japanese, “The Gentle Art.”
Hyperfly’s was founded in California in 2011, building on its mantra, “You Can’t Teach Heart.” to foster a community of fighters who value authenticity, diligence, and perseverance. The brand also shares a similar outlook to Carhartt WIP, in creating utilitarian garments which are both built to endure and with a keen attention to detail.
Formed in 1989, Carhartt Work in Progress creates clothing that takes Carhartt’s core characteristics and carefully adapts them for a discerning audience who value re ned design and timeless product. In mixing this with music and skateboarding, the brand has been adopted by a host of subcultures and style tribes across America, Europe and beyond. carhartt-wip.com
About HYPERFLY
Founded in 2011, the story of Hyperfly’s journey connects deeply to its mantra, “You Can’t Teach Heart.” As authenticity, diligence, and perseverance have become the core values of the company, Hyperfly has been able to create a community of fighters who share the same DNA.
