HEX, award-winning fashion accessory brand, today announced the release of a 3-piece capsule in collaboration with Coca-Cola.
“Who doesn’t love Coke?,” says Dan Maravilla, Co-Founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.”
The capsule features mixed-materials on the exterior in a signature Coca-Cola red and white color scheme. The inside lining in Coca-Cola Georgia green features the Coke bottle as a graphic that adds an element of fun. There are 3 sneaker-centric shapes: The Sneaker Duffel, The Sneaker Backpack, and the new Sneaker Sling. The Sneaker Sling is especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket. The Sneaker Sling retails for $70.
The Sneaker Duffel is a take on one of HEX’s most popular designs and features two side sneaker pockets with a main center compartment for clothing and a laptop compartment. The Sneaker Duffel retails for $170.
The Sneaker Backpack is a fully functional #DeviceReady backpack that features a special sneaker compartment that is accessed through the back of the back. The Sneaker Backpack retails for $160.
The Coca-Cola by HEX Capsule is available at hexbrand.com and many premium retailers domestically and internationally.
For more information on the collection and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.
About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on hexbrand.com, Facebook, Twitter and Instagram.
