For Fall/Winter 2016, Danner will introduce two new mountain-inspired collaborations. The Portland, Ore. based boot manufacturer has partnered with Burlington, Vt.’s Burton Snowboards – a company that has served a pivotal role in growing snowboarding from a backyard hobby to a word-class sport by creating groundbreaking products, supporting the world’s best riders and pushing more resorts to allow snowboarding. In addition, Danner has also partnered with Danny Davis, Burton and Mountain Dew-sponsored professional snowboarder, Olympian and visionary of style.
The Danner x Burton Snowboard Boot combines Danner’s iconic boot styling with the best of Burton’s riding science. Traditional lacing and a rugged leather exterior, inspired by the Danner Quarry work boot, pair with proven features like a Vibram® Ecostep rubber outsole for solid grip and sleeping bag reflective foil to capture and radiate body heat. MSRP for the boot is $399.95 and can be purchased at Burton.com and select retailers.
Danner x Danny Davis
The Danner Mountain Pass Danny Davis GLX Boot, part of Mountain Dew’s GLX collaboration series, is made in Danner’s Portland, Ore. factory. This limited-edition boot designed by Danner and Danny Davis features 100% waterproof, breathable GORE-TEX® lining and a durable full-grain leather upper. Built with Danner stitchdown construction and a Vibram® Kletterlift outsole, the boot also comes with a unique “Danny” emboss on the tongue. MSRP for the boot is $360.00 and can be purchased at Danner.com.
“Mt. Hood is an iconic Oregon winter playground in Danner’s backyard,” says Will Pennartz, Senior Marketing Manager for Danner. “We’re excited to partner with Burton and Danny – two of the most respected names in winter sports – to debut this mountain-ready collection.”
The collaborations will be available for purchase on Danner.com at Burton.com, Burton stores, Backcountry.com and Evo.com.
About Danner
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work, duty, outdoor and lifestyle markets. Founded in 1932 in Chippewa Falls, Wisc. and relocating to Portland, Ore. in 1936, Danner maintains a commitment to craftsmanship and heritage. Using only the highest quality materials and components such as GORE-TEX® and Vibram®, Danner builds premium-quality hiking, hunting, occupational, uniform and rugged, casual footwear for men and women. For more information, please visit www.danner.com.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
About Danny Davis
Danny Davis is a natural. Whether he’s strumming his guitar, banging on a bongo or riding his snowboard, he displays an almost effortless ability to find rhythm. His path in snowboarding—from the hills of Michigan to the world stage—has been highlighted by incredible competitive success balanced by a principled approach to keeping things cool. By focusing on fun, friends, and new experiences, Danny has surpassed his role as an agent of superpipe progression to become one of the most influential and celebrated riders of the modern era. Danny gained global recognition by injecting massive amplitude and style into pipe competition, and maintains it by continuing to adapt his abilities to all types of terrain. Danny’s contributions, both as a rider and as a powerful personality within the sport, are making an unquestionably positive impact on snowboarding. Widely recognized as one of the most influential snowboarders of his time Danny Davis is known for injecting style, creativity and fun into snowboarding.
About DEW
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
Mountain Dew’s Green Label Exclusives (GLX) Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.
