Dragon is pleased to welcome Kelly Bickford as the new Global SVP Sales & Business. An accomplished sales and business leader, Kelly brings a wealth of relevant knowledge and insight to Dragon brand.
“It¹s a privilege to join a brand like Dragon with such a strong history producing quality, innovative snow goggles & eyewear. With premium designs, innovative product and a world class team of athletes representing the brand, I see a massive opportunity for Dragon in our core markets and beyond,” says Kelly.
Dragon’s Founder and CEO Will Howard adds, “It’s great to have Kelly onboard as we organize for continued growth. He brings similar but different experiences to the table, which will be essential to compete, grow and gain market share in Dragon’s global markets. He also brings a fresh perspective and energy to the company which is beneficial to all.”
Kelly comes to Dragon with a variety of experiences in Action Sports, Traditional Sports and the Optical Channel. Kelly has spent the past 18+ years in a wide range of leadership roles with Oakley. For the past 6 years Kelly was the US Optical Channel Director, where he and his team saw tremendous growth and development. In his role with Dragon, he will oversee all aspects of Global sales and business development.
