Eastpak®, a global leader in backpacks and travel gear and part of the VF Corporation (VFC) portfolio, has announced plans to re-enter the North American market in January 2018.
Eastpak has established a legacy across Europe and the globe with its premium range of heritage and contemporary styles. For the FW18 North American season, Eastpak will offer core packs, soft-side luggage, heritage leather styles, and the distinctive LAB collection featuring exclusive and premium materials and design. The brand will also deliver an exciting series of special projects for the FW18 season to be unveiled on runways across the world including Undercover, MGSM, Vetements and longtime Eastpak Collaborator, Raf Simons.
The storied brand has signed an exclusive distribution agreement with ZoneTwo USA to manage its North American business in the U.S. and Canada. ZoneTwo has enjoyed a successful relationship with the brand for several years, having managed its UK business since 2014. ZoneTwo will focus on Eastpak’s extensive range of heritage, contemporary and premium styles under the leadership of its newly appointed U.S. Brand Manager, Jon Bergman.
“We are very excited to re-introduce the Eastpak brand to the North American market. Eastpak was founded in the USA in 1952, becoming a consumer brand in the 1970s with the launch of the iconic Padded Pak’r® backpack,” said Vice President and General Manager of Eastpak, Stefano Saccone.
As part of the expansion, ZoneTwo USA will be opening a new showroom in New York’s Flatiron District in January 2018, with its first formal North American delivery in Fall 2018. Eastpak will be presenting at both Agenda in Long Beach and Liberty in New York in January in addition to Pitti Uomo, Seek and Revolver in Europe.
About Eastpak
Eastpak has been making bags that inspire people to move, since 1952. From a manufacturer of military-issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city… Since 2000, Eastpak forms part of the VF portfolio of international brands, ensuring that the same commitment to quality that made Eastpak famous lives on in its range of stylish and functional backpacks, shoulder bags, travel gear, and accessories. Giving people the freedom to experience their world like never before.
About VF
VF Corporation (NYSE: VFC) outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, Wrangler® and Lee®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. For more information, visit www.vfc.com.
