San Clemente, California (August 30, 2017)—Electric, the leading, independently owned Californian eyewear brand, proudly announces that select sunglasses from the Women’s Summer 2017 eyewear collection are now available on Goop.com. Electric’s trendsetting styles are outfitted with melanin infused lenses to protect the eye and skin around the eyes from sun damage. With an emphasis on craftsmanship, style and eye protection, Electric offers Goop readers the highest quality, 100%-Italian eyewear.
Abbie Crane, Women’s Brand Manager at Electric, elaborates, “I’ve been looking to Goop for inspiration since their beginning. They offer a fresh voice and explore all things beautiful from the inside out. They blend a passion for design and wellness effortlessly. To be included in the products they recommend is an honor.”
Olivia Nathanson, Associate Buyer at goop, explains, “We love electric eyewear because it’s timeless: there is a style for everyone and for every season.”
Electric has spent the last two years refining its approach to its women’s line, beginning with a complete redesign of the collection. Electric has been committed to its female audience, and continues to develop its women’s culture to embody the brand’s long-time concept of a continuing visual evolution.
Since the brand was acquired by CEO and Creative Director, Eric Crane, and his wife Abbie Crane, Electric has invested in connecting the brand with a culture that emphasizes and highlights Abbie’s aesthetic. Goop.com is a seamless fit, and Electric is proud to be a Goop.com recommendation.
For more information on Electric please visit: electriccalifornia.com
About Electric
Founded in 2000 by second generation eyewear category leaders and owned by co-founder, Eric Crane, Electric is a global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com
