Electric, the Southern California-based premium eyewear leaders, and Cycle Zombies, self-proclaimed purveyors of surf trash and custom motorcycle culture, announce the highly-anticipated launch of the Zombie S Frame for Summer 2017.
Drawing inspiration from the timelessness of traditional 1960’s styling, the Zombie S pays homage to its Cycle Zombies design roots, while adding today’s cutting edge functionalities.
“We’ve been working with Electric for a while now and it finally felt like the right time to do a sunglass together. When we first started talking about doing a shade, we wanted it to fit the Cycle Zombies everyday life. Surfing, skating, working in the shop, and riding bikes requires a lightweight durable frame that you can grab-and-go for any occasion. Something that looks good, feels good, and can withstand a beating day in, day out.” Scotty Stopnik, Cycle Zombies.
Influenced by surf, skate, music, and chopper culture, the Cycle Zombie family lives and operates out of Huntington Beach, Ca. Big Scott, father to CZ members Scotty and Taylor, has been building custom choppers for years as a passion and a business. Both Scotty and Taylor grew up swapping parts at motorcycle shows, building their first bikes with Big Scott, surfing, skating, and living their own southern California dream. This unique lifestyle helped created the Cycle Zombies moniker they are famous for today.
Durable, flexible, and extremely lightweight make these unisex glasses a perfect addition to Electric’s hybrid sport line, the S-Line, and are available in five color-ways. The hidden silicone nose bridge and dual-action Plasticam hinge makes this frame easy to wear for gritty, active lifestyles.
“Scotty and the Cycle Zombies family have grown to be a huge part of our family at Electric. Over the last few years of shooting with them, and helping to support their lifestyle, I have really come to appreciate the way they approach what they do, and the strong family values that back it up. They are great people with a really neat eye for vintage. The Zombie S frame is like a chopper in and of itself. Scotty took the frame front from our Forty Five, chopped it with the temples from our Detroit, and created a totally custom product.” Eric Crane, CEO.
The Electric Zombie S retails for $100 and is available globally at select specialty retailers and online at electriccalifornia.com. Friends and followers of the brand are invited to join the conversation on social media using #StyleThatPerforms and the handles @electric and @cyclezombies.
About Cycle Zombies
Cycle Zombies is a family that was born and raised in Orange County, CA. It was never founded, it just happened. Surfing, skateboarding, building and riding motorcycles, is a lifestyle that we live and breath everyday, as opposed to what so many other companies try to copy. We’re not a club or a gang, but a brotherhood of family and friends who ride together and care for each other. We dig up old bikes and bring them back to life with a new look. We’re not trying to re-invent the wheel, but only make them turn again. Surfing, skating, and riding choppers give you all the same feelings of freedom. The second you fire a bike up, step on a skateboard, or catch a wave, you forget about everything…
About Electric
Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com
