World of Adventure Presented by Subaru, the long running Emmy-Award winning series showcasing content from the best athletes and stories in adventure sports today, unveiled major digital expansion for the property with the announcement of a partnership with TEN: The Enthusiast Network’s GrindTV platform, as well as increased broadcast hours on Outside Television and the confirmation of world renowned freeskier Angel Collinson as host.
Expanded Distribution
This new media partnership with adventure sports industry leader GrindTV will play a central role in dramatically elevating the digital reach of World of Adventure (WOA), which was acquired by leading adventure lifestyle company POWDR in 2013.
GrindTV, the world’s largest gateway to adventure sports and outdoor lifestyle and an official adventure sports content provider for Yahoo, will serve as the official digital distribution partner of WOA. As part of this deal, original digital content from the series will be released weekly to GrindTV’s six million plus monthly users.
“GrindTV.com is the perfect digital distribution partner for the World of Adventure series,” said Norb Garrett, Executive Vice President/General Manager of TEN: The Enthusiast Network. “Our focus at GrindTV is on being the gateway to adventure sports and outdoor lifestyle where consumers can view the world’s most compelling action and adventure sports content through mobile, web and social platforms. We’re excited about working with World of Adventure, Outside Television and POWDR teams to amplify this outstanding content.”
Additionally, through WOA and Outside Television’s ongoing partnership, WOA will continue to be broadcasted exclusively on Outside Television, the only national 24/7 network dedicated to the active adventure lifestyle and the 143 million Americans who regularly participate.
“Outside Television continues to view WOA as one of our benchmark programs in our robust active adventure lifestyle programming schedule. Adding Angel Collinson as a host to World of Adventure’s compelling content, storylines and locations speak to the network’s brand perfectly,” said Rob Faris, SVP Programming & Production of Outside Television.
More 2016 developments include the debut of an enhanced web and social experience via thewoa.com and its associated social media channels and full integration through all of POWDR consumer touch points including mountain resorts, content, digital platforms, and events.
“We are really excited about our new partnership with TEN,” said President of POWDR Enterprises, Wade Martin. “World of Adventure has always been a terrific platform for brands to tell unique and authentic stories, and now, through the partnership with TEN, we will deliver our content to significant and targeted digital audiences. With TEN, Outside Television, and our presenting partner Subaru, we believe we have the right team to lead World of Adventure forward.”
Host – Angel Collinson
In 2016 Big Mountain skier and rising action sports star Angel Collinson will assume host duties for WOA. As host Angel will bring viewers along with her as she explores a variety of top adventure destinations. Collinson is a former Freeski World Tour Champion, 2015 Freeskier of the Year and has starred in multiple pioneering ski films.
“World of Adventure’s core editorial mission is to travel to the world’s most extraordinary places to reveal the stories of amazing athletes pushing the limits of what is possible and to that end Angel couldn’t be a better fit,” said Rufus Frost of 360 Media Ventures.
The New World of Adventure
For the past 12 years WOA has provided an innovative platform for brands, events and tourism boards to connect and engage with the outdoor sports, adventure travel and active lifestyle community in relevant and authentic ways and will continue to do so in 2016 and beyond.
Series creator 360 Media Ventures will continue to produce WOA on behalf of Series owner POWDR and handle all digital and broadcast production. Key partner Subaru will return as official Auto Partner and work alongside WOA to generate engaging Subaru-related broadcast and digital content.
“Subaru has become a brand synonymous with the outdoors and active lifestyles,” said Brian Cavallucci, National Advertising Manager at Subaru of America. “Our continued partnership with World of Adventure allows us to not only engage this community with amazing new content, but to help showcase the best athletes and stories from around the world.”
World of Adventure Presented by Subaru will air all year long on Outside Television and original digital content will be released weekly at www.GrindTV.com. WOA can also be found at www.thewoa.com and on Facebook (www.facebook.com/worldofadventuresports), Instagram (@worldofadventuresports), YouTube (www.YouTube.com/woastv) and SnapChat (World of Adventure)
About POWDR
POWDR, an adventure lifestyle company, is best known for its nine mountain resorts including Copper Mountain, Killington Resort, Pico Mountain, Mt. Bachelor, Boreal Mountain Resort, Soda Springs Mountain Resort, Eldora Mountain Resort, Lee Canyon, and Gorgoza Park. The company also owns Woodward camps across the US, events company Human Movement Management, media company Outside Television, and Oregon adventure outfitter Sun Country Tours.
About The Enthusiast Network/GrindTV
TEN: The Enthusiast Network is the world’s premier trans-media network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
About Outside Television
Outside Television is the only national 24/7 network dedicated to the active adventure lifestyle and the 143 million Americans who regularly participate. Nominated for two Sports Emmy Awards in 2016, Outside Television is based on Outside Magazine and its critically acclaimed brand. The network’s high quality programming features a wide variety of adventure sports including skiing, surfing and hiking, paired with compelling and engaging storylines highlighting locations and top athletes from around the world. Outside Television is available nationwide on several major video providers including: Comcast Xfinity, Dish, Cox, Suddenlink, CenturyLink, RCN, Sling and PlayStation Vue. To learn more about Outside Television, watch here.
About 360 Media Ventures
360 Media Ventures is a content marketing firm with industry leading expertise in video production, branded content, event & experiential marketing, and media distribution. The firm also invests, incubates and serves as the holding company for portfolio event and media properties. 360MV’s production unit (360 Productions) has over 100 original hours of television credits, extensive digital and social media campaign experience, and multiple Emmy awards/nominations. 360MV’s consulting and events division (360 Events & Experiential), creates and manages event properties and experiential marketing programs in collaboration with leading brands, agencies, media companies and tourism bureaus.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.
