Focus SUP Hawaii Launches Prime Paddleboards SUP Line at Surf Expo

The Prime boards will retail from $785 to $875.

Published: September 6, 2016 Press Release

This week at the 2016 Summer Surf Expo in Orlando, Focus SUP Hawaii is launching its new all-around Prime Paddleboards line of stand up paddle boards. 

The new boards are designed by the Focus main design team with the same know-how of its high-end carbon raceboards and CoreFlex Mo Freitas/Pat Rawson surf SUP boards.

The new Prime Paddleboards will have six different sizes in its E-Core hard boards and two DST inflatable boards. The Prime boards were designed for surf, all-around paddle, yoga and just family fun while out in the water.

Jacob Benzvi, CEO of Focus SUP Hawaii says “We wanted to offer the best value for money, and with so many low-end options in the market now it’s important to stand out”. The Prime boards will retail from $785 to $875 making them extremely affordable while delivering proven quality and performance.

Catch us at Surf Expo Booth #1450 near the SUP lounge.

About Focus SUP Hawaii:

Focus SUP Hawaii was founded in 2008 to design, manufacture and distribute a diverse range of stand up paddleboards that are technically superior, and performance motivated. Focus SUP Hawaii boards are designed in Hawaii and sold worldwide. Since its humble beginnings Focus SUP has evolved into a leading SUP manufacturer with four lines including FOCUS SUP HAWAII, PAT RAWSON SUP, SURF DIVA, BODY GLOVE SUP and the new PRIME PADDLEBOARDS.

 With its tagline “Your Life, Your SUP” the purpose of Focus SUP Hawaii is to bring the best and most diverse variety of standup paddleboards to the marketplace.  Today, members of the Focus SUP Hawaii family include Mo Freitas, one of the world’s leading riders and top North Shore Hawaii shaper/designer, Pat Rawson. 
Focus SUP Hawaii has worldwide distribution, including: USA, Brazil, Canada, Israel, Europe and Japan

. To find more information visit our site at www.focussup.com

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