Originating out of the UK back in 2015 a brand was created to harness the exotic & brilliant materials, manufacturing processes and feelings associated with hard good equipment taken from lifestyle sports and bring it closer to the consumers everyday but fusing it into accessories & soft goods.
The release of our resin infused composite headwear range this summer pushes us as a brand further into exploration of what is possible to achieve by blending design, materials and manufacturing methods across different industries into everyday products that we feel have been ignored.
We breathe life into this category of apparel and push boundaries building the best quality & design driven headwear in the world.
From the beginning of our journey, building the world’s most advanced wood composite bicycles we have been inspired to bridge the gap of high tech hard good manufacture with your everyday items. Back in 2015 we launched word’s first eco sustainable bamboo peaked headwear, after a successful launch we were able to explore more exotic manufacturing processes to build what we called the ‘Surf Series’.
Surf Series of headwear has been given its name due to the industry the materials, aesthetics and manufacturing processes originate. Each peak is handmade in one of the world’s leading surfboard factories, they truly share their roots with surf and that is special – our products share the same tangible feel, look and vibe that our customers have interacted with time & time again whilst surfing and we hope our headwear reminds them of their last big surf trip with friends, skiing down the mountains or skating in the streets.
The construction is possible due to a specially developed design and manufacturing process, a resin infused semi flexible composite enables us to stitch into its outer perimeter. This technology, taken from advanced composite manufacture, is now becoming more economical and opens the door of what is possible in blending soft and hard good product design. The array of materials, designs and aesthetics are unlimited and the possibilities of what we can create next is exciting. The peaks we make are flexible, waterproof, semi translucent, tinted and have an extremely tangible feel – similar to that of a fresh glass surfboard.
The bamboo series of headwear was where we started, using sustainable bamboo and making a point to only use bamboo was important for us. Working hard to make something that is light weight, strong, bonded perfectly using a natural material isn’t easy. Then comes the challenge of persuading factories to do something they have never done before! Fortunately we have a great relationship with our suppliers, preferring to utilizing our friends in the industry & loyalty over anything else!
As a brand we are looking forward, across not only headwear but into other lifestyle accessories we can take to the next level. We are not scared of creating something different, something never seen before – truth is it’s much harder to make what we do – but we want to be that brand who cares more about evolving our product range, being the brand who people know are going to make something unforgettable and a talking point. I suppose we just want to have fun making some of the coolest products we ourselves would want to use!
Later this year we will be releasing a range of electronic travel accessories & some very special backpacks.
