Herewith Creative Director, Serena Lutton, on the details of BOTY. “We wanted to share with our audience some of the fun new suit styles out there but also try to wrap that into a format that highlighted some of the key things women look for when shopping for a suit.” Ms. Lutton added, “there are so many great brands out there so we wanted to point out a few suits that we felt brought something unique, but in a tongue and cheek kind of way.”
Every girl buys a bikini with their own needs in mind, hopefully we helped them find a new brand they were not familiar with or even a unique product from an existing brand.”. There is so much great product out there, this was super fun just seeing all the options women have today. Have fun with it girls.”
The categories are:
Bikini of the Year
Breakout Brand
Bang for your buck (Best Value)
Let’s go together again (Best Collab)
No nip slips (Best active suit)
Spring Suit For Summer (Best neoprene)
Killing it without killing that environment (Best enviro message)
Basic in a good way
Beach to the bar
Is this even a bikini?
Worth the tan lines
Brand your boyfriend wears
About Herewith
Herewith is a multi-platform media brand that focuses primarily on the active women’s beach lifestyle space. Through an elevated presentation of print, web and social channels, Herewith aims to inspire, connect, inform and provide e-commerce opportunities for this exciting market. Be here with us!
