HEX, award-winning fashion tech accessory brand, announced the release of the brand’s new Spring 2017 lookbook and video.
The lookbook video is titled “What’s Your Story?” and takes viewers on a journey across Los Angeles by following different strangers whose paths cross, not knowing that they are actually connected to each other and to the greater story.
Here is the full concept behind the video:
WHAT’S YOUR STORY?
Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet for a moment, and then they are gone. We turn corners, we cross paths and wonder about who they are. In cities and towns all over the world, stories are being written. Beautiful, tragic, victorious, interesting stories. So many different paths we all follow along our common journey. Take your chances. Write your story.
The video was filmed by Mike Bishop and showcases, along with the stills, HEX’s progressive new collections for Spring 2017.
For more information on the collection and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.
About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on hexbrand.com, Facebook, Twitter and Instagram.
