HEX, award-winning fashion tech accessory brand, today announced the release of the brand’s new collaboration with street fashion legend Alyasha Owerka-Moore.
The capsule consists of two brand-new silhouettes inspired by Moore’s love of vintage travel gear.
“It’s always great when we get to work with pioneers and innovators, like Alysha’, says Dan Maravilla, co-founder. “His eye for detail and personal style are amazing and we think these products really showcase these things well.”
On the inspiration for the collection, Moore says “I have always been a fan of train travel. Whether taking the train up and down the east coast to skate competitions when I was younger, or around southern California now, it’s something that’s always been a part of who I am. I have an affinity for vintage train cases from the 20’s and 30’s and felt like it would be rad to work with HEX to create a modern take on this kind of vintage travel gear.”
Information about the HEX x Alyasha Travel Backpack and Travel Duffel can be found here. Both bags are constructed of modern textiles with the look and feel of vintage tweed fabrics used to wrap vintage suitcases.
For more information on the collection and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.
About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on hexbrand.com, Facebook, Twitter and Instagram.
About Alyasha Owerka-Moore
Alyasha Owerka-Moore (PKA Stack-Aly) grew up in Brooklyn NY during the 1980’s, in the midst of a burgeoning hip hop, punk rock and skateboard scene. As a kid he worked as an assistant to his mother Carolyn J. Owerka in her ancient textile conservation business. Restoring textiles for the likes of the Metropolitan Museum, Smithsonian Institute, Natural History Museum and noted collectors as I.M. Pei, Matthew Polk of Polk Audio – and David Bowie.
In his early teens he became enthralled with hand cutting his own skateboards and hand painting his own graphics on them. Inspired by the creativity and independent entrepreneurial spirit of the skate industry, he decided he wanted to work as a graphic artist and focus mainly on skateboard graphics. Later, he worked for Transworld Magazine in the art department doing ad layout for a spell there.
Simultaneously, there was a new skateboard apparel market budding. Inspired by childhood skate buddy, Paul Mittleman, and others like Shawn Stussy, Ralph Lauren, Paul Smith, Issey Miyake he decided he wanted to become a clothing designer. In the early 90’s he apprenticed under pattern maker, tailor and production manager Dwight Tanner. In short, had it not been for skateboarding he would never have chosen this career, and we are all glad that things turned out the way they did. Follow Alyasha on Instagram.
