Introducing The Boardroom at RVCA.COM

Christian Fletcher shaped the boards for the first installment. 

Published: January 15, 2016 Press Release

We are proud to introduce “The Boardroom” at RVCA.COM.  The boardroom was created as a platform to bring our advocates creations to their fans.  For the first installment, we have crafts hand shaped by the godfather of air, Christian Fletcher.  Christians revolutionary designs and construction have been developed with bike maker, Madhouse Kustoms.  The boards use space age materials and hand painted blanks that are all one of a kind.

If you would like to touch, hold and feel the boards and see them in person, visit the new RVCA store in Santa Monica at: 2625 Main Street, Santa Monica, Ca 90405.

In the coming months, we will introduce shapes from Ellis Ericson, Tanner Prairie and Curren Caples.

To learn more about Christians crafts, visit The Boardroom at : https://www.rvca.com/b/post/the-boardroom-christian-fletcher-1

ABOUT RVCA:

RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skate

shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series