Today Stance announced James Harden has joined its Stance roster as a Punk & Poet. As part of the deal, Harden will release signature lines of Stance socks, as well as Stance underwear – a new product category for the company that’s behind the official sock of the NBA.
“I’ve been a fan of Stance for as long as I’ve known about them,” said Harden. “I’m excited to officially kick this thing off.”
The 26-year-old shooting guard for the Houston Rockets is the first Punk & Poet to represent both the sock and the new men’s underwear category for Stance.
“From his off-court style to his on-court game, James is a perfect fit for Stance,” said Clarke Miyasaki, Executive Vice President of Business Development.
Stance unveiled its very first season of underwear styles today on Stance.com. The collection exemplifies Stance’s uncommon approach to everyday essentials with fabric technology that’s made from milk protein. Called the Butter Blend, the fabric is extraordinarily soft, nourishes the skin and provides odor-resistant properties. Feather Seam panels help eliminate irritation from stitching, while Stance’s Core-Flex elastic waistbands wick moisture and keep things from slipping out of place. The underwear comes in both boxer and brief styles.
For updates on James Harden and Stance, follow @stancehoops on Instagram and Twitter.
ABOUT STANCE
Embracing “The Uncommon Thread” as its mantra, Stance turned socks into one of the world’s most exciting categories in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season, and launched its first underwear line today.
