Swimwear leader, Manhattan Beachwear, Inc. is pleased to announce the addition of Julie Guaderrama as Global Director of Marketing and Direct to Consumer.
Guaderrama brings extensive consumer marketing knowledge to the position, drawing from experience serving in management at organizations in the fields of entertainment, technology, and consumer goods. Her skills in digital strategy, traditional marketing, partnership development, public relations, direct to consumer, branding and experiential marketing make her uniquely qualified to guide marketing strategies from a digital as well as traditional marketing perspective.
“I couldn’t be more excited to be here, supporting the growth of this organization and working with these incredible brands. It’s a privilege to add my experience to the very talented Manhattan Beachwear team,” says Guaderrama.
Reporting to Kevin F. Mahoney, CEO of Manhattan Beachwear, Guaderrama will support the organization’s extensive portfolio of proprietary brands including La Blanca, 24th and Ocean, The Bikini Lab, Green Dragon, Maxine of Hollywood and Pink Lotus, as well as licensed brands, Hobie, Kenneth Cole, Reaction Kenneth Cole, LAUREN Ralph Lauren, POLO Ralph Lauren, Sperry, Nanette Lepore, Trina Turk, Trina Turk Recreation and Lucky Brand. Guaderrama’s responsibilities include overseeing domestic and international consumer and wholesale marketing strategies, consumer facing branding, social media strategies, digital marketing, public relations and publicity partnership initiatives as well as growing Manhattan Beachwear’s direct to consumer channels.
“As the largest swimwear company in the U.S., the newly created position of Global Director of Marketing and Direct to Consumer is extremely important for Manhattan Beachwear’s near, mid and long term strategic goals. Julie’s integrated marketing experience made her a perfect fit for the company’s domestic and international trajectory. We’re extremely pleased to have recruited someone with her breadth of knowledge, and look forward to the positive contributions she’ll bring to the organization,” said Kevin Mahoney, CEO.
About Manhattan Beachwear
Manhattan Beachwear, Inc. is the largest swimwear company in the US. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole, Lucky Brand, Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider, and Hobie. In addition, Manhattan Beachwear also designs, manufactures, and markets its own brands, La Blanca, 24th & Ocean, The Bikini Lab, Green Dragon, Pink Lotus and Maxine of Hollywood.
