Southern California Premium Luxury Headwear Brand, Melin just launched their newest series called “Watermelin” for 2016.
Already known as the “go-to” name when it comes to premium, high end caps, Melin is now showing its ability to introduce new innovation into the market. The Watermelin series is a clever play on words, yet self explanatory. It’s introduction is part of a bigger picture strategy that Melin is calling its TECH division, which stands for “Trans-Element-Capable-Headwear”, yet another clever play on words…
Designed and tested with names like Ryan Sheckler, Shane Bonifay, Antony Lopez & Ryan Taylor, this new Watermelin series is validated and ready to perform. Melin is introducing a long list of new materials, features and even a new fit with this series.
First, the materials introduced are quite unique. For example, The Amphibian style is comprised of imported Japanese Neoprene (high end wetsuit material) that has been waterproof treated as well as a custom laser perforated poly-boardshort material. The undervisor and seam taping lines are reinforced with Ballistic Nylon. There’s also an interior water-wicking performance lining inside the crown. The combination of these materials profiles an interesting variation in visual texture, has a premium hand to it as well as a natural clean style aesthetic all its own.
The Nomad style is built with hand waxed Egyptian Cotton on the crown and brim which is also waterproof treated. The look and feel of this new style plays nicely with it’s brother, The Amphibian. All of these materials are designed for use and are intended to be worn in and around water, hence the “H20 Compatible” mantra.
When it comes to innovation and new concepts, the new Watermelin series is not lacking. It is packed with new features. A few of the key details are listed below:
Melin TECH:
Trans-Element-Capable-Headwear. Designed to be used out in the elements. From sea to sky, from desert sand to mountain snow. The Pineapple to the Big Apple and everywhere in between.
Hydro-Shell Technology:
Clear silicone is applied to the exterior materials and cured to ensure a water repellent surface. Ready to use and take on the elements.
Liqui-Phobic Visor:
Compressed EVA molded bill core blended with resin, does not soak up any water or warp with use.
Laser Perforation:
Side & rear cown panels are laser cut with a custom perforation pattern for breathability, weight reduction and comfort.
Ballistic Reinforcement:
Filament woven Ballistic Nylon undervisor and exterior seam tape is used for durability, strength and performance.
Thermo-Flex-Snap-Back:
Proprietary rubberized compound material coupled with a custom 3-D mold, resulting in the most comfortable, flexible snap-back on the market.
Rubberized Trims:
Signature melin trim pieces are new and rubberized to withstand abuse and exposure to the elements.
Custom Melin Details:
Smart details throughout each style, from logo tacks & custom taping to heat transfer labels and hidden stash pockets.
The attention to detail in the new Watermelin series is clear as it is packed with innovation. One notable aspect is the pricing of these hats. They are set to retail as $59 and there is an available EVA molded “Hat Stash” case for $29.
The Watermelin collection dropped yesterday and is available now. For more information on the specifics of Watermelin as well as the rest of the Melin collection, visit www.melinbrand.com
About Melin:
Founded by two longtime friends in 2013, Melin is a Southern California lifestyle headwear brand that is focused on raising the status quo through new materials, unique design and relentless innovation. Melin hats are intended for young minded, modern day individuals from diverse influential backgrounds who appreciate refined, quality product. Melin represents space where luxury meets the youth and cultures collide.
Brand:
Bridging the gap between luxury fashion, headwear and Southern California lifestyle, while blending boardsport culture with different styles of hip-hop, punk & trap style music. The product itself utilizes materials such as Italian Cashmere by Loro Piana, Nappa Leather from Spain, Polished Stingray Leather, Japanese Neoprene, Denim, Egyptian Cotton, Titanium metal trims and even real 8-point diamonds… The brand holds their product in the highest regard by continually introducing new innovation, materials and construction techniques. See More At: www.melinbrand.com or on Instagram, Facebook & Twitter: @melinbrand
