Moda Introduces Snowboard Flex Technology to Surfboards
Surfboard creates first-of-its-kind experience for all levels
San Diego, California, April 26, 2016 – San Diego surfboard startup Moda announces the release of the Moda Surfboard, a first-of-its-kind surfboard that’s user-friendly and actually shreds because it features snowboard-quality flex. Unlike conventional surfboards, snowboard flex means a Moda surfboard is constantly adjusting its most critical design aspect – its lengthwise profile shape – to best suit the skill and style of the surfer. Experienced surfers will enjoy the speed of a flat surfboard and the maneuverability of a rockered surfboard, all in one board. Casual surfers will enjoy a safe and durable surfboard that actually shreds because the best way to make a surfboard flex is to build it with soft materials common to high-end bodyboards. Moda, whose patent is pending, is able to bring snowboard-quality flex to surf because we put snowboard technology directly inside our surfboards.
“Moda is excited to introduce snowboard-flex to surfboards with the Moda Surfboard because it’s so much fun to surf, and a very different experience than conventional surfboards,” said Moda founder Brenton Woo. “We love how snowboard flex gives you flat when you need speed and rocker when you turn, without plowing. We also love how flex makes surfboards safer, durable, and more environmentally responsible because of its soft construction. The result is user-friendly surfboards that actually shred. I’m really happy to finally share this new surf experience with everyone.”
A limited number of Moda Surfboards, which cost $350, are available immediately for pre-order at modasurfboards..com. Pre-orders processed before April 30 are prioritized for June shipping, just in time for summer.
Moda’s first surfboard is 4’10” in length and designed for people less than 160 pounds. Boards designed for other surfer weight ranges will become available as demand rises.
“As the current 4’10” boards sell, it will give us the resources to expand the model to other sizes and weight ranges,” said Woo, who first started developing Moda technology in 2009.
About Moda
Founded in 2016 in San Diego by surfer and snowboarder Brenton Woo, Moda exists to make surfing more fun through environmentally responsible solutions. Moda surfboards are hand crafted in Oceanside, Calif. from Moda Core, our composite surfboard blank that features our snowboard-flex technology. Moda Core allows anyone to easily shape and build surfboards that flex like snowboards. Woo was involved with snowboard design and manufacturing through Automaton, the Truckee, Calif.-based snowboard brand he founded in 2004. As a surfer, Woo travels to Hawaii, Australia, Costa Rica, and Indonesia, as well as along the California coast and in San Diego where he lives. Moda is a result of Woo combining his understanding of surfboard and snowboard design in order to improve surfing in a meaningful way. For more information, please visit modasurfboards.com.
