Neff Headwear has signed a licensed agreement with the Gears of War franchise developers, Xbox and The Coalition, to produce a range of graphic tees to celebrate the upcoming Gears of War 4 release on October 11 worldwide. This will be Neff’s first step in their expansion into the gaming and Esports world.
Company founder and CEO, Shaun Neff said “As a youth culture brand, always on the cusp of what’s next, the youth are spending their time gaming, so as we have hit action sports, music, and entertainment, it’s the next natural step. Working with The Coalition and Xbox on this project has been an amazing experience. We are pushing our creative team to produce pieces gamers have never seen, and Gears of War 4 is a perfect place to start.”
“Gears of War is renowned for its unmatched action, intensity, and spectacle alongside strong characters and storytelling. Collaborating with Neff allows us to push the envelope even further and produce apparel designs that take these shared traits and offer up innovative designs that represents the Gears lifestyle”, says Jerry Chu, Director of Licensing at The Coalition.
Neff has created a graphic collection that sheds a new light on Gears of War 4. With pieces hailing from the silver age of gaming, an homage to ‘80s metal bands and a propaganda piece from the armor-clad culture of the Gears of War universe, Neff is aiming to show gaming and Esports what a world-class fashion brand can provide for the space. All of these designs will be available October 11, 2016 at select retailers worldwide.
About The Coalition
The Coalition is a growing team of talented, creative, fun-loving professionals from around the world who are united in their passion for “Gears of War.” Located in Vancouver, Canada, the studio is dedicated to pushing the “Gears” franchise to new heights with its belief that if you want to go far, go together. www.gearsofwar.com. @GEARSOFWAR #GEARSOFWAR4
About Neff
Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select retailers. Neff continues to grow and stays on the pulse of youth culture while living by the anthem “Forever Fun.” WWW.NEFFHEADWEAR.COM @NEFFHEADWEAR #FOREVERFUN
