Today, lifestyle brand Localish Apparel launches their online store, giving customers around the world access to casual and active wear for both men and women. Rooted in surf culture, the team at Localish aims to redefine what it means to be “local”, an idea that appeals to travelers, digital nomads, and thinkers. The online store, which can be found at https://www.livelocalish.com, features unique and original tees, tanks, headwear, and surf leggings inspired by world travel, the ocean, and exploring.
Localish was born out of a desire to foster a sense of belonging in the wonderful, but sometimes-territorial, surf community. Co-founders Jenn Biestman and Greg Coffin believe everyone should feel a sense of belonging wherever they are, whether you’re a native, part-time resident, or visitor passing by. Inspired by this philosophy, Localish Apparel is made with original designs created somewhere between Hawaii and California.
Biestman and Coffin, who enjoy a flexible lifestyle residing in both California and Hawaii, share a love for traveling the globe to various surf destinations. Through their travels, they have experienced both extreme localism, and communities that welcomed them with open arms.
“Surf culture can sometimes come with territorial attitudes. We believe the ‘locals only’ notion is not only prohibitive and unwelcoming, it’s outdated,” said Jenn Biestman. “This attitude certainly isn’t limited to the surfing community, which drove us to create Localish, a brand that is for everyone.”
“To be ‘local’ is truly a state of mind, rather than a point of origin,” added co-founder Greg Coffin. “This is why we are thrilled to bring the Localish philosophy and products to the public. It’s time to change the way we think about what being a ‘local’ means.”
In addition to selling casual and active wear, Localish Apparel plans to launch the “Think Globalish, Act Localish” campaign in 2018, with an aim to encourage customers to help clean up the world’s shorelines to help protect animals, swimmers and beachgoers, in addition to creating a cleaner world.
