Journeymen, a new men’s body-care brand designing premium products that are better for humans and the earth, launched in boutique retailers and online today.
Journeymen was founded following a run-in between two friends, Sean Donovan and Brandon Rich, while they were out surfing in Southern California. After one of the founders relayed a story of being publicly accused of smelling like a mass market deodorant brand beloved by teenage boys, they were inspired to transform an overlooked category and provide a sophisticated alternative to drug store brands that would elevate every guy’s dopp kit.
The brand launches with two SKUS, a deodorant stick and spray, retailing for $18 each. After experimenting with all-natural deodorants that weren’t working, Journeymen visited a lab and shared the products that they did not want to be like. They then worked closely with the lab to formulate a deodorant stick and spray that was made with natural ingredients but was still high performance.
The brand pulled inspiration from the high end fragrance world to create an aroma that was pleasant, subtle and relevant to their target consumer. The founders experimented with different scent formulas before agreeing on their first fragrance. Fragrance No. 1 kicks off with a whiff of cypress , followed by a mix of vetifer and patchoulie that make up the body of the scent and finishes off with a hint of red cedar.
The products will be sold in multiple doors at Kinfolk, Blends, General Admission, American Rag, Thalia Surf Shop and Sun Diego Boardshops and online at wearejourneymen.com.
ABOUT Journeymen
A run-in between two friends surfing in Southern California was the start of re-imagining the men’s body care industry. After one friend admitted he had recently been accused of smelling cheap drug store deodorant, they were inspired to transform an overlooked category into an essential product in every guy’s dopp kit. Journeymen was formed, a men’s body-care brand designing premium products, better for humans and the earth. Using modern fragrances distilled from natural ingredients and simple formulas, the products offer a subtle yet masculine feel. Through our story, we’ve attracted a culture of diverse and talented individuals each on a path authentic only to themselves. These are the individuals who inspire us to create. Together, We are Journeymen. Journeymen products can be found in finer boutiques and specialty stores as well as on www.wearejourneymen.com.
