Nikita announced today a partnership with Posiden Foundation, the non-profit organization focused on empowering youth to actualize their dreams through the sports community, with a special focus on action sports. Nikita kicked off this partnership with a sponsorship of the 8th installment of Ladies Day this past November that Poseiden Foundation hosts at The Berrics in Los Angeles, CA.
“Nikita’s roots are in skate, so of course we were drawn to sponsoring Ladies’ Day and excited to be a part of it said Vicki Vasil, Nikita Marketing Manager. “Poseiden’s cause makes an impact for girls in skateboarding—and beyond—globally, which matches our brand’s aspiration to inspire rebellious confidence in girls no matter what their passion. We think that together we can synergize our combined message to inspire more girls all over the world.”
The ladies that comprise Poseiden Foundation were equally moved by the idea.
“Over the years Poseiden Foundation has followed female brands that inspire and motivate females to pursue their passion and accomplish their dreams,” said Poseiden Founder and President Micaela Ramirez. “Nikita does just that with their advocacy, athletes, and as a company as a whole. Nikita has been a brand I personally have followed since 2000, and it’s an honor to be collaborating with a brand that understands the importance of building confidence, giving strength, and helping the female community to flourish by connecting like-minded females that are philanthropist, athletes, and advocates within our society.
Ramirez continued, “We are pleased to announce our collaboration with Nikita and are looking forward to growing together by making a stance and showing the world how collectively we can make a difference within our communities. The NikitaxPoseiden collaboration will inspire, empower, and educate the females, males, and youth about the importance of pursuing their passions and accomplishing their dreams across the globe.”
Nikita will support Poseiden through a synergy of event, product and social media collaborations, promotion of its cause and outreach, and a commitment to empowering girls across the globe.
About Nikita Clothing
Nikita is an iconic clothing and outerwear brand that brings style and rebellious confidence to girls from the streets to the mountains. We’re supported by Nikita Nation, a collective of creative ambassadors who ride and embrace our collaborative brand culture every day. nikitaclothing.com
About Poseiden Foundation
Poseiden Foundation’s is a 501(c)3 and our Vision is “The Poseiden Foundation, Inspires the youth to dream and create life-changing experiences through Empowerment, Love and Support.” www.poseidenfoundation.org
