Orange County, CA – June 28, 2015 – OluKai continues their quest to spread the Aloha spirit across the mainland with the latest activation in their ongoing Anywhere Aloha campaign: an eye catching mural specially created for online retailing powerhouse Zappos. OluKai had the privilege to be the first brand to create a larger than life work of art at Zappos headquarters. The artwork, a 29’ x 10’ masterpiece, was conceived and painted by OluKai’s newest Anywhere Aloha ambassadors, Matt and Roxy Ortiz. The Hawaiian creative couple founded Wooden Wave Art, a collaborative art studio that is part of Honolulu-based artist collective Lana Lane Studios.
In 2013, Zappos made a thoughtful decision to move the company’s headquarters from Henderson, Nevada, to downtown Las Vegas as part of the Downtown Project, a movement dedicated to making downtown Vegas a place of creativity, innovation and discovery, where entrepreneurial-minded people will build a career and a life. Matt and Roxy drew artistic inspiration from the project and Zappos’ creative culture to produce art that married their style, love of the Hawaiian environment and idea of thoughtful sustainability with non-traditional elements. All details found in their art speak to the meaning of Anywhere Aloha; respect for nature, care for the community and imagination demonstrate how Aloha can be discovered in some of the most unexpected places.
Matt and Roxy began their road trip on July 22nd in Las Vegas, NV with the three day residency at Zappos marking the first of nine stops as they head towards Outdoor Retailer in Salt Lake City on August 5th. Along the way, the duo will be stopping by national parks across Utah and painting four styles of “blank” shoes, inspired by each location’s landscape, culture and their experiences. The shoes will be on display at the Venture Out booth at Outdoor Retailer. Attendees can stop by booth #2191 to meet Matt and Roxy, check out the designs and participate in a contest to win one of the four pairs of custom kicks.
Fans can keep in touch and follow Matt and Roxy’s journey via social with the hashtag #AnywhereAloha and #ohanatravels and by tracking their adventures on www.olukai.com/ohanatravels/mattandroxy.
About OluKai
OluKai is a luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai’s Anywhere Aloha™ Campaign proves that though Aloha was born in Hawaii, it is a spirit not bound by geography. Aloha is one way to unlock its spirit in all of us. Each pair of OluKai footwear features beautiful, quality materials and handcrafted details inspired by island culture. The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet. In every facet of its business, the brand is committed to respecting the people and the environments it touches. For more information visit www.OluKai.com.
